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Promotional Mixersby Concrete Construction Magazine If you have seen a concrete mixer on the road with life-size football players or athletes in action you may be experiencing the out-of-the box promotional tool created by Staker and Parson Companies and Fluid Studio Design.Staker and Parson Companies, the largest producers of quality sand and rock products, ready mix concrete, asphalt, paving, and construction services in Utah, has teamed with universities and teams across Utah and Idaho to design images for mixers that showcase logos, athletes and campuses. "Oftentimes marketing initiatives in the construction industry are perceived as boring or irrelevant to the general public," said Scott Parson, vice president of marketing at Staker and Parson Companies. "Our aim with this campaign was to design a creative concept that would show our commitment to both education, sport, and communities that have contributed to our success." The mixers will be seen throughout Utah and Idaho and will make appearances at football games, parades, and other school activities. |
