Printing technology augments Staker and Parsons' community support

by Concrete Products

Utah's largest producer of ready mixed, aggregate and asphalt, Staker and Parson Cos. in North Ogden, has launched a new community program to support local universities and sports teams. The company has hooked up with universities and teams across Utah and Idaho to design images for mixers that showcase logos, athletes and campuses--paralleling the feel of the institute.

"Often times marketing initiatives in the construction industry are perceived as boring or irrelevant to the general public," notes Vice President of Marketing Scott Parson. "Our aim with this campaign was to design a creative concept that would show our commitment to both education, sport, and communities that have contributed to our success."

The design is placed on the drum of the Jack B. Parson (JBP) ready-mix trucks. Each mixer is decorated in the school/team colors and vividly shows campuses and the logo, or mascot, in the center with athletes on both sides. Athlete images include football, soccer, gymnastics, volleyball and baseball. Mixers have been completed for Dixie State University, Weber State University, Utah State University, Brigham Young University, Utah Grizzlies and the University of Utah. Other local sports teams will also receive support in means of mixers designed in their look. Staker and Parson Cos. covers funding for each mixer.

"When Staker and Parson Companies came to us with this idea, we saw it as an opportunity to test out this concept as we had never before placed wraps on construction vehicles," said Craig Miller of Impact Imaging. "When the first mixer was complete we were surprised visual appeal, sporting school colors and athletes in action. These will be an eye-catcher on the roads, at games and on job sites." Impact Imaging, based in Kaysville, Utah, is a grand digital printer specializing in billboards, banners, museum exhibition prints and building and vehicle wraps. The company was the first North American printer to acquire a Nur Tempo digital flatbed printer.
  NEWS | PROJECTS | COMMUNITY